Listener Support FAQ’s

Why do you ask for listener support? Can’t you just sell advertising?

The Word is a non-profit, listener-supported radio ministry. We depend on listeners to fund the operating expenses each month. The FCC licenses every radio frequency below 92 FM as a non-commercial station. We are not allowed to sell commercial advertising. As a 501(c)3 non-profit organization, we’re allowed to offer our supporters the benefits of tax-deductible giving. As a listener-supported radio station, we’re able to concentrate on creating the kind of music and programming that partners with listeners in touching hearts and lives.

Can I call to make a pledge instead of doing an online transaction?

Yes. CallĀ (910) 763-2452 during business hours Monday through Friday. You can also write to us at: The Word P.O. Box 957, Wilmington, NC 28402.

Must my pledge be a certain amount or frequency?

No. The average pledge is $25 per month. Others prefer to contribute periodic gifts annually, quarterly or randomly from $100 to $25,000 and everywhere in between.

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